Small companies have unique benefits that help them in social media. They can be more personal, more intimate, move faster, and be more flexible. Big businesses have problems due to their size, organization and bureaucracies. But they also shine in some areas that small companies fall short.
We recognize the vital importance of participating in these online conversations and are committed to ensuring that we participate in online social media the right way. These Online Social Media Principles have been developed to help empower our associates to participate in this new frontier of marketing and communications, represent our Company, and share the optimistic and positive spirits of our brands. The vision of the Company to achieve sustainable growth online and offline is guided by certain shared values that we live by as an organization and as individuals: